Former WCI PR executive Kyle Reinson and his Rochester, N.Y., firm, Reinson Creative Consulting, has partnered with Vero Beach-based Destination Amenity Communities (DAC), an amenity community Internet search sites.

The team effort is aimed at building upon DAC’s “niche leadership in Web traffic and page views” for its site, PrivateCommunities.com.

Reinson developed public relations strategies at WCI and Del Webb. leading to increasing brand awareness. Reinson currently holds a faculty appointment teaching public relations and conducting research at St. John Fisher College in Rochester.