Richard A. Botthof, executive director of the Regional Business Alliance of Southwest Florida (RBA), will speak at the June 30 luncheon meeting of the National Association of Industrial and Office Properties (NAIOP) Southwest Florida Chapter.

Botthof will discuss the value of branding and marketing on Southwest
Florida’s economic development landscape and the need for a regional organization
to pursue quality business and intellectual capital opportunities. He is former president and CEO of Commerce National Bank.

The RBA is a point of contact for small and mid-sized businesses, as well as corporate and national headquarters, interested in exploring additional opportunities in the
region.

The event runs from 11:30 a.m. to 1 p.m. at Embassy Suites Fort Myers/Estero,
10450 Corkscrew Commons Drive in Estero.

Pre-registration is required. Tickets for the luncheon can be purchased in
advance by calling (703) 904-7100, faxing (703) 674-1461 or e-mailing
Beth Karcz at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

The cost is $30 for members and $45 for nonmembers.