The Downtown Sarasota Merchants Alliance (DSMA) is launching a city wide branding campaign that will focus attention on five downtown districts: Main Street, Palm Avenue, Burns Square, Towles Court and the Rosemary District.

The campaign kick-off will take place at 6:30 p.m. on April 1 in the lobby of Hotel Indigo, 1223 Boulevard of the Arts, Sarasota.

For more information, contact DSMA executive director Craig Scheuer (941) 228-4910